Those who want to experience the same for their company may wonder how it's done. Most people have seen a viral video online, likely including your hiring manager. If resolving the issue will take more time-like if I need to consult with someone else or if privacy is a concern-I'll request to take the conversation offline, so we can continue to clear up their problem and work above and beyond to make up for any inconvenience." How do you make something go viral? If possible, I solve their issue immediately and completely online so there is 100% transparency. I like to handle a negative customer comment or review by addressing them by name and writing a genuine response to their issue. If someone has taken the time to reach out, their experience must have impacted them enough that they want to let us know about it publicly. How you answer can affect the sentiments your audience holds about the brand.Įxample: "In many ways, a negative customer review or comment is more important than a positive one. Employers want to know how you would handle this situation because it's an inevitable part of the job. Since social media is largely about engaging with your community, it's likely that you must answer a negative customer review or comment at some point. Which teams have you worked with in the past to bring a social media campaign to life? How would you handle a negative customer review or comment?Įxplain how social media and SEO work together for a successful brand campaign. Review these sample interview questions and answers to help you form your own responses: What is your process for building social media platforms from scratch? How do we get our employees excited about engaging with and sharing our brand on social media? Is there a time when you should not respond to a customer on social media? What are some more advanced ways in which you can increase a brand's presence on social media? How do you write compelling content for an industry you're unfamiliar with?ĭo you feel it's important to have a separate strategy for each social media platform? Why?
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How do social media and customer service work together? Did you spend advertising dollars on the campaign?
Why is it important to cultivate a community on social media platforms?ĭescribe a time when you promoted products or services on social media. Which social media channels are the most effective, and why? Read more: Social Media Management Skills: Definition and Examples In-depth questionsĪn interviewer may ask these in-depth questions to learn more about the social media campaigns you've worked on and how you problem solve any issues on social media platforms: How would you track mentions of our brand online? What is a good budget for social media advertising? How do you find new social media accounts to follow and engage with? What would you improve about our current social media strategy? What are different ways to measure social media success? What went well and what did you identify as needing improvement? What are the best metrics to measure to understand the ROI of a campaign?ĭescribe a campaign you've led in the past. How does social media differ between B2B and B2C businesses? What industries have you represented on social media in the past?ĭescribe any social media management experience you've held. These questions help the interviewer or human resources staff member understand your experience in social media more:
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Read more: How to Prepare for an Interview Questions about experience and background Have you ever had to handle online crisis management? Which social media RSS feeds or podcasts are you subscribed to? What do you love most about working in social media? What brands serve as your inspiration on social media? Name three strengthens and three weaknesses. Example questions include:ĭo you prefer to work independently or with a team? Your answers can also give them a glimpse into how you fit into the culture of the workplace and how they can rely on you as part of the team to meet business goals. These questions help the hiring manager, who may be the director of marketing or the vice president of communications, get a better idea of who you are and how you stand out from the rest of the applicants. Read more: Learn More About Being a Social Media Manager General questions In this article, we provide example questions and answers to help you prepare for social media interview questions. You can practice your interview responses by having a good idea of questions they may ask. To set yourself apart from the competition, it's important to be able to thoroughly answer the interviewer's questions and display why you'd be an asset to any organization. When interviewing for a role in social media, the hiring manager usually asks questions to gain a deeper understanding of your previous roles, acquired skills and overall social media knowledge.
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